Audrey Tautou’s association with Chanel remains a significant moment in the history of perfume advertising. Her embodiment of the classic Chanel woman, imbued with a modern twist, captivated audiences worldwide and solidified her status as a style icon. The 2009 campaign, primarily known as "Train de Nuit" (Night Train), featuring the French actress, directed by the renowned Jean-Pierre Jeunet, is more than just a perfume advertisement; it’s a cinematic short film showcasing not only the fragrance but also a distinct aesthetic and wardrobe choices that directly reflect the Chanel brand's timeless elegance and its evolution. This article will delve into the various aspects of the campaign, exploring the clothes worn by Tautou and their significance within the broader context of Chanel's image and Audrey Tautou's personal style.
First Look at Audrey Tautou's Chanel No5 Ad: The initial buzz surrounding the campaign was immense. The announcement itself – Audrey Tautou, the star of "Amélie," becoming the face of Chanel No. 5 – generated considerable excitement. The anticipation was fuelled by the release of early stills and behind-the-scenes glimpses, offering a tantalizing preview of the visual richness to come. These first looks highlighted a departure from previous Chanel No. 5 campaigns, moving away from overt glamour towards a more subtle, sophisticated, and inherently French aesthetic. The clothing choices hinted at this shift, showcasing a more understated elegance compared to the opulent styles of previous campaigns. This marked a significant move for Chanel, aligning itself with a more modern, relatable, yet undeniably chic image.
The New CHANEL N°5 Commercial 2009 featuring Audrey Tautou: The release of the full "Train de Nuit" commercial in 2009 was a major event. The advertisement wasn't just a simple product placement; it was a meticulously crafted narrative, utilizing Jeunet's signature whimsical style to tell a story around the fragrance. This storytelling approach was integral to the success of the campaign. Instead of focusing solely on the perfume bottle, the commercial allowed viewers to connect with Audrey Tautou's character and her journey, making the perfume an integral part of her narrative, rather than the sole focus. The clothes she wears throughout this journey were carefully chosen to reflect the different moods and settings within the story.
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